Who Says Blondes are Dumb?
Posted on | September 7, 2009 | No Comments
Audra Lamoon and Sue Gilkes, Partners of Your Impact, a successful business training skills consultancy, with offices in the UK and Dubai, have published a book entitled ‘Blondes in Business’. The official book launch took place on 3 September at London’s newest 5* luxury hotel, The Grange, St. Pauls.
‘Blondes in Business’ details their experience, as women [and blonde to boot!] of setting up their own business in what is a largely male dominated market. In a lively and humorous way the book talks about the struggles and prejudices they have had to overcome and how they have successfully built up a thriving international business. The book also gives practical, no nonsense advice to those thinking of setting up their own business.
Your Impact was set up in 2004 by Audra Lamoon previously of Lamoon Business Solutions and Sue Gilkes of Your Impact. The UK Company has expanded into the Middle East market where they set up a joint venture company, Kawader Impact, based in Dubai. The company, which delivers business and people development training skills, employs over 40 trainers and has worked in over 20 countries worldwide, delivering programmes to the public and private sectors including retail, media, PR, hotel, construction, engineering, government, financial, education, health and rail.
The company works with some of the UK’s major contractors on PFI bids ranging in value from £300m to £1.1bn, including British Schools for the Future. They are involved throughout the whole process of the PFI bid – from presentation, technical content of the bid, team coaching, through to presentation and delivery.
Your Impact is also working with Microsoft where they have designed and implemented the ‘Microsoft Engineers Academy’, and are responsible for running the academy’s worldwide training programme. Since training commenced, Microsoft have seen, on average, an increase of 12% improvement in ‘Satisfied’ customers to ‘Very Satisfied’ customers.
Audra and Sue said that the rationale behind publishing the book was to pass on their knowledge and expertise, in order to encourage other women to set up their own business, particularly in the current recession which has seen many thousands of people lose their jobs.
The book is available to order online at www.blondesinbusiness.com priced £10.99.
For more information contact Michelle Swales on michelle@yourimpact.co.uk or call 0788 798 4107.
For more information on Your Impact log onto www.yourimpact.co.uk
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