Change – Agent or Victim?
Posted on | October 19, 2009 | No Comments
Philip Cox-Hynd, the author of ‘Change by Choice; the art of managing change’, published by Ecademy Press has been asked to deliver a keynote talk, in Holland next week, to senior figures from across Intervet, Europe, on the subject of, ‘Change; agent or victim’?
Intervet, a mainly European based animal health company, was recently acquired by The Schering-Plough Corporation -one of the worlds largest pharmaceutical companies – as part of its strategy to move further into the animal health space. Further acquisitions are planned.
Schering-Plough realises that acquisitions often mean disruption and uncertainty for it’s people as well as exciting challenges for others. To most people faced with ‘change’ that the individual did not seek, the sense of ‘choice’ regarding change is often a question of attitude. One of Philip’s ‘invitational’ phrases to those he works with is, “within every apparent ‘no-choice’ situation, there is always a choice; finding it is the challenge. This is often a personal ‘choice’, rather than something dependant on the outside world changing”.
Philip will challenge his audience to think more about how to embrace change and make it theirs, rather than change be experienced as an imposition and so the individual feel like a victim of change, rather than a change agent. Philip will draw on his experiences of bringing about and managing change in organisations over the past 20 years.
These experiences formed the basis of his book, ‘Change by Choice’, in which he explores both the psychology and practicalities of delivering change that is sustained and becomes a part of the new norm.
Philip’s web-site has 80 or so short video clips of him answering client questions on managing change. To have Philip speak at your event, contact him at philip at harley-young dot co dot uk
Change by Choice is available from Ecademy Press priced at just £12.99.
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