PR Packages for Authors
We work with external PR companies to deliver Author and Book PR. We offer PR support in both of our packages. The PR package can also be bought separately at any time to enhance the visibility of your book, to coincide with an event or simply to relaunch a book that is not selling as well as it did when new.
Public Relations Package
Our partner company will work with you to identify relevant media in the field which each book targets either using existing contacts and knowledge, or key industry databases which list journalists and media outlets.
They will draft and distribute a news release based on your initial discussions and send it to each publication. They will offer and supply review copies to up to 20 key journalists, based on circulation, influence or relevance. They will also amend the news release and distribute it to your local media.
This initial pitch activity often results in commissions for authors to write articles/blogs for their target media or provide sound bites for features and our PR representative will work with you to fulfill these requests. Please note, it is not standard practice for authors to be paid for article commissions and so they will assume that you are happy to provide content to promote your book without requesting a fee.
There will be follow up with key journalists from each publication to check on the progress of releases and article pitches, copies of any coverage secured will be forwarded to you as and when they appear and you will be provided and an end of campaign report which summaries the results of the PR activity.
Our standard PR package runs for a period of one month from the date of publication, but our PR partners can offer a range of additional pre and post-launch activities for authors wanting to create a more sustained, profile raising campaign.
Additional services* include:
• Copywriting for articles and blogs
• Pre and post-launch PR activity
• Speaker campaigns
• Book launch planning
*Additional services attract extra charges
Ecademy Press also works with a PR company to develop the visibility of the brand in the marketplace. This has two benefits to you.
We are engaged in finding and developing books with new authors. The more books we have, the more we have to offer when visitors come to the Ecademy Press site.
We want to attract the attention of distribution channels and make our book available in as many places as possible. Given the large number of books published every year, targeted PR with follow up from us is the only way that we will become visible to the main book distributors. The more distribution, the more potential readers will find us.