The Personal Brandwagon (...and how to jump on it)

By Tessa Hood

ISBN - 0-9545093-5-8

168 pages – colour illustrations

“It is often said that people buy people. Networking is all about building relationships and that starts with the first impression. If you don’t get your personal image and brand right you will be making it much more difficult to influence people. Reading Tessa’s book will help you to make the right decisions to create the best impact for you”.

Andy Lopata, Managing Director – BRE Networking

This book is the key to your further success in business

• Develop ‘Top of Mind’ Status – people will think of you first.
• Increase your authority, credence and perception of integrity.
• Develop more leadership roles.
• Enhance prestige.
• Develop greater brand attraction.
• Add more perceived value.
• Increase your earning power.
• Improve communication.
• Reduce sales cycles and improve bottom lines.
• Earn recognition – anonymity is not the goal here!

“Read this book and you will see why Tessa is an inspiration. She has the unique ability to communicate at all levels and with all people. She is incredibly sensitive to her target audience and can adapt appropriately. I would highly recommend both Tessa and her company "Changing Gear" as one of the most professional Image Consultancy companies I have worked with.”

Katharine Curry, Languages Project Manager – British Airways