In his blog today, Geert Conard explains why he published A Girlfriend in Every City with us and why we are working together again to produce Friends with Benefits, his new book on 21st Century Networking.

In general there are two options for publishing a book : Making a bookdeal with a mainstream publisher or self-publishing. For me both these options don’t really work. Getting a bookdeal with a mainstream publishing brand is close to winning the lottery. The odds are against you unless your name is Dan Brown and you have already published a million-selling book before.
If you go for self-publishing, you are choosing for publishing without any backup at all. In fact you have to become a publisher yourself to get your book on the market.
I have chosen for Ecademy Press which is a cooperative publisher, offering packages of services which makes you land somewhere in between both choices I mentioned before. When I wrote my first book in the summer of 2005, I didn’t even have a clue about the processes that were needed to transform my manuscript into a nice paperback book.

Friends with Benefits will be launched in Belgium on November 21st and will be available from Ecademy Press and Amazon before that.

Watch this space …