Why You MUST Be the Expert and How it Will Make You Wealthy
You have many choices in life and in your business. I believe one of the most significant choices you make is whether you will be the true expert in your field. By definition, the expert is the recognised leader, the one who stands above all the other people in that field – and that person [...]
Why You Must Be the Expert by Mindy Gibbins-Klein
Have you ever opened a favourite magazine or journal only to find an article by or about your biggest competitor? How did that feel? Not too great, I imagine. Especially when you know that your product or service is superior. Some people just seem to get all the media attention. They also tend to get [...]
Writing is a Two-Way Street
It’s all very well writing a book or an article for a magazine, but how can you find out whether your message is hitting the right people and having the desired impact? Executive communications strategist Mindy Gibbins-Klein suggests that the first step to successful communication is accepting that writing is very likely to be a [...]
Why Thought Leadership is More Relevant Now than Ever
Why you need to be writing and publishing Mindy Gibbins Klein More business books are being written and published than ever before. If we combine Internet publishing, self-publishing and traditional publishing, the total number of non-fiction publications has more than doubled over the past five years, and this trend looks set to continue. So why [...]