Writing is a Two-Way Street
It’s all very well writing a book or an article for a magazine, but how can you find out whether your message is hitting the right people and having the desired impact? Executive communications strategist Mindy Gibbins-Klein suggests that the first step to successful communication is accepting that writing is very likely to be a [...]
Why Thought Leadership is More Relevant Now than Ever
Why you need to be writing and publishing Mindy Gibbins Klein More business books are being written and published than ever before. If we combine Internet publishing, self-publishing and traditional publishing, the total number of non-fiction publications has more than doubled over the past five years, and this trend looks set to continue. So why [...]